Ateh Atabong (He/Him)
Ateh Atabong is a Pharmacist, a business strategist and mentor. He is also a Business Leader who advises businesses on targeted expansion and customer centric growth in highly volatile markets.
Ateh works daily as Business Development Manager for Pharma and Healthcare Logistics at a global Logistics company. He is also the founder and CEO of SAWA, an agribusiness company that imports highly nutritional and high quality ingredients from Africa to the European market.
Ateh has a passion for innovation and business, is a great mind that supports businesses to target and understand their customers better thereby saving huge start-up costs, reducing unnecessary marketing expenses and time to market. He has a particularly huge passion for supporting businesses and investments into Africa, creating jobs and lasting solutions based on the real needs of the people, and that will be primarily managed by the people on the continent themselves. Ateh himself has over 8 years of experience doing business in Africa.
He also founded Heta Group, a company that specializes in the distribution of FMCG and healthcare products, plus provides hygiene information for school children in Cameroon. He has also invested in a few companies and serves on the board of a couple of start-ups on the continent and in Norway.
Through these experiences he has acquired skills in Business Development, business in developing markets, leadership, and customer validation. Ateh has an awakened understanding of the unique challenges and opportunities in developing markets and urges all businesses and investors to look to the future and invest in developing markets!